Back in the 1990s when the Internet was in its infancy, it was basically your website. As all things do, time has evolved and newer products, services and technology have advanced. Online Marketing now covers a larger range of online methods.
Benefits of online marketing include the convenience and affordability especially for small business owners watching a limited marketing budget and investment of their time. Many of the above methods work great in combination and all it takes is to sit down and strategize your objectives, goals and create a plan to implement the process.