|Those of us in the web industry hear about it every day…your website can greatly benefit from regular blogging. But what does this mean to our client’s websites and businesses? How does blogging benefit their business and why should they consider integrating a blog into their website? Here at Allographics & Design, we have 5 top reason’s your business and websites should be blogging directly from your website.Search Engine Optimization (SEO)All businesses want to optimize their websites the best they can, and rich fresh content is one of the best ways to keep your website searched. Blogging allows for regular updated material and relevant content to be added consistently for the bots and spiders to crawl your website and ultimately increase search traffic. SEO involves creating rich relevent keyword rich content that search engines love and blogging content is just what the engines are looking for!
Hubspot recently conducted a study that shows that active blogs bring 6.9 times more organic search traffic to websites and 1.12 times more referral traffic than sites that do not blog. Overall the more blogs you post, the more your site traffic increases. A previous study indicated that small businesses can increase website traffic by up to 55% more! Check out Hubspots charts and statistics:
Your blogs should be content rich, keyword-optimized and relevant to your services and visitors interests. Your blogs should also encourage and increase online followers and those that like to respond to your posts, which is why interest and relevance is important to your post’s topics. Blogging also provides inbound links with trackbacks, which also increases traffic to your site.
Ultimately, posts responses, trackbacks, and rich keyword content bring search engines to your blog and website and help increase traffic. Increased traffic to your website means an increase in potential revenue. Start blogging today!