Want to thank you again for your presentation in Oklahoma. Social Media presentation was GREAT!
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Facebook Timeline for Brand Pages?
So as Facebook announces the over due public release of Timeline to personal accounts, the buzz is already starting about a Facebook Timeline for Brand Pages (Business/Fan Pages). Business Insider
What will this mean for Fan Pages? We really do not know. We will have to wait for the anticipated February 29th, FMC Facebook Marketing Conference to see what is in store.
BUT…in the meantime…some questions are going to come up as all of us speculate on the future of the current Fan Page layouts, especially following a major change only just made in early 2011. Here are a few questions many of us may ask:
- Will the 5 photo strip images be replaced by the large Facebook Cover? Surely this will happen, right? So much for the left side tower, but this will be much better for branding.
- How will designers and developers adjust to the new branding source. Not knowing the state of the changes…this will leave many scratching their heads wondering about the many apps developed for Brand Pages.
- What about custom landing tab pages? Since many developers and businesses count on these apps, it would only make sense that Facebook would continue supporting these features since they brought the iframe programs back. But that logic may not apply…we are talking about Facebook.
- How will the two column layout enhance branding for businesses? Will the About area replace an Info page with optimized content?
- How and where will Facebook provide the convenient left side navigation? Will it be located in a prominent location at the top of the page similar to the current About area on personal profiles? This may be a good thing…always preferred the old “Tabs” located on the top of the page myself.
- Will “likes” “talking about this” and “reaches” still be included on the Brand Pages? I can’t imagine Facebook not continuing this with all the major changes to the Insights metrics….but how will it look?
No doubt all these questions and so many more will be answered over the next coming weeks as news spreads. I for one am excited since I always felt the Timeline setup was better suited to Brand Pages, but it will be interesting to see how Facebook users will adjust considering the numerous complaints made with the Activities feed and Facebook Timeline for personal profiles.
Allographics & Design specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.
Social Media & Online Marketing Training – Oklahoma
The WES Business Conference Buddy Package Kicks off 8-29
The WES Mission:
To bring women together to educate, mentor and encourage each other to develop their leadership, self confidence, self-esteem, and professionalism.
This educational format delivers dynamic keynotes, insightful panels, dedicated Q & A and breakout sessions designed to work on your skills, goals, brand and pitch, plus, plenty of break time for networking and meeting new colleagues.
Get ready to..
- Discover, strengthen and share your voice
- Develop your leadership style
- Identify the 21st century business skills you need to succeed
- Define your X, It, Wow persona through branding and social media
- Blending and leveraging online and in-person networking activities
- Get more buzz, bang & PR
Three Modules:
- Leadership
- Entrepreneurship
- Branding/Marketing/Networking
Press Release: Event PR/Marketing on Pitch Engine
October 29, 9a-5p, Hillsdale College Barber Business Center, limited to 140 attendees
Includes the CAB-conference action book, premier gift bag valued at over $1000, lunch, beverage service, FREE parking
Buddy Package: Launches 8/29-9/4, 2 for $200, only 25 packages available!
Early Registration: Launches 9/5-10/16, $130
Gift Bag Sponsor-$300, includes one attendance, item or incentive in all the gift bags, inclusion in web and Eventbrite sites and full exposure in the CAB-to all attendees.
Reason #12 Your Facebook Marketing May Not Be Working
Not Being There and Not Responding
- If your Fan Page is only posting and not engaging back, don’t expect your Fans to return. You have to be there to help
generate the onversations. If too much time goes by to respond to comments and questions, you may lose out on the opportunity to build another relationship. Facebook’s new platform now sends you email alerts on your Fan Page activity. There are other free and paid apps available to customize your alerts if you prefer that route.
- Authenticity and transparency is key. Your fans want to talk with you and get your feedback and answers, not a canned response, not a virtual assistant, nor a 3rd party app or company. If YOU are not there to be real, your Fans will say “bye bye”…for real.
Allographics & Design specializes in web, graphic and social media design and consulting. If you would like to book a workshop to better understand the major social media tools available for your business, contact us for more information.
