[Angela] is a person of integrity and she puts 110% into what she does. She is a very creative and talented person and I have enjoyed the work she has done for our fan page and twitter account.
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Facebook Timeline for Brand Pages?
So as Facebook announces the over due public release of Timeline to personal accounts, the buzz is already starting about a Facebook Timeline for Brand Pages (Business/Fan Pages). Business Insider
What will this mean for Fan Pages? We really do not know. We will have to wait for the anticipated February 29th, FMC Facebook Marketing Conference to see what is in store.
BUT…in the meantime…some questions are going to come up as all of us speculate on the future of the current Fan Page layouts, especially following a major change only just made in early 2011. Here are a few questions many of us may ask:
- Will the 5 photo strip images be replaced by the large Facebook Cover? Surely this will happen, right? So much for the left side tower, but this will be much better for branding.
- How will designers and developers adjust to the new branding source. Not knowing the state of the changes…this will leave many scratching their heads wondering about the many apps developed for Brand Pages.
- What about custom landing tab pages? Since many developers and businesses count on these apps, it would only make sense that Facebook would continue supporting these features since they brought the iframe programs back. But that logic may not apply…we are talking about Facebook.
- How will the two column layout enhance branding for businesses? Will the About area replace an Info page with optimized content?
- How and where will Facebook provide the convenient left side navigation? Will it be located in a prominent location at the top of the page similar to the current About area on personal profiles? This may be a good thing…always preferred the old “Tabs” located on the top of the page myself.
- Will “likes” “talking about this” and “reaches” still be included on the Brand Pages? I can’t imagine Facebook not continuing this with all the major changes to the Insights metrics….but how will it look?
No doubt all these questions and so many more will be answered over the next coming weeks as news spreads. I for one am excited since I always felt the Timeline setup was better suited to Brand Pages, but it will be interesting to see how Facebook users will adjust considering the numerous complaints made with the Activities feed and Facebook Timeline for personal profiles.
Allographics & Design specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.
Social Media & Online Marketing Training – Oklahoma
Facebook’s Ongoing Changes Like Them or Leave Them?
So is it a thumbs up or thumbs down for you and all of the recent Facebook changes? Two major changes to Facebook all within the same year, and some pretty significant changes at that with many in an uproar over them.
The question may be, who does like the new changes and are YOU ready for the new luanch of the personal profile Timelines? Give us your feedback on the latest Facebook changes.
How Can You Improve Your Social Branding?
First, you may be asking what is Social Branding to begin with? Simply, it is the process and action a business or person takes to bring awareness to their 
brand using many online and social networking tools along with face to face networking.
Often times this involves combining (Guerrilla Marketing) your website, blog, community forums, social networking sites (Facebook), micro blogging (Twitter), online media (YouTube) and creating an experience with social interaction.
So now that we have defined Social Branding, how can you improve your social brand? Here are 5 techniques to jump start your Social Branding!
- Be Unique: It may take a little bit of thought…but believe it or not, every business and brand has the opportunity to be itself. The key is learning how to recognize what can set you apart from your competition and then doing something about it in a fun way! Action!!
- Be Yourself: Yes, you want to tell everyone about your business and your brand, but using social tools calls for a fun relaxed approach that allows you to be human and not a machine. Share your personality in your communication.
- Guerrilla Marketing: It’s still alive and well, we’ve now evolved it to include so many new online tools and mediums. Be sure to learn how to combine a variety of online and social networking tools and which one work best for your experience, time, message.
- Be Consistent: You cannot bring awareness to your brand if you are not sharing it and experiencing it yourself. Did you know it can take 6-7 “brand touches” before someone will remember your brand? An occasional update will not bring attention to your brand.
- Be Engaging: Create interaction that speaks the language of your audience. Sometimes it’s not what YOU want to share, but your audience wants to learn more about. Find that stickiness factor that keeps the questions and interaction flowing.
Allographics & Design specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.
