Social media, like any new technology, is constantly moving. Your audience is bombarded every day with news, noise and nuggets of information that just may feel like their heads will explode. How do you help to rein in relevant, yet fresh content that helps to keep your audience glued to YOUR content while remaining fresh? You can do this by taking the time to recognize trends that relate to your market.
Get to know what your audience is interested in, and then learn how and why they enjoy receiving the information from YOU. Part of your social media and online success is how you relate your expertise with the latest information that will keep your audience coming back to you for more. Just because they can get the general information or data anywhere else, doesn’t mean you cannot use the latest trends to apply helpful or fun opportunities that enhance you and what you can offer your market and clients.
Follow RapidAdvance’s advice below using their great Infographic on How To Spot Trends and Capitalize on Them tips to find rending content and how to use it in your marketing.
Infographic courtesy of RapidAdvance
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