How does the social community breakdown per educational and income demographics and what can you conclude from this information for marketing purposes?
I don’t think there is a big surprise that LinkedIn returns numbers showing higher percentage of users with a Bachelor’s or Graduate Degree nor a higher percentage in the top income level.
What is important to glean from this information is whether your target market, based on these limited demographics, are using the following social networks and if you can reach them.
Obviously Facebook has the largest number of users, but are your potential clients, customers and influencers there for your business?
They very well may be, regardless of the data provided….you may need to be creative on how you brand your business in order to gain even a small percentage of awareness for your monetary or time investment on Facebook.
Using Facebook for customer service and not just Brand awareness can have a great return on your time investment in the long run. This does involve “live” interaction, but just may be what your business needs to connect with your audience.
LinkedIn appeals more to business professionals and a good avenue to pursue to get your foot in the door and access to higher level decision makers. But since it is not used the same way for branding like Facebook and Twitter, you will approach your connecting in a different manner…and here that may involve more monetary investment.
Deciding to upgrade your LinkedIn account and use the premium features depends on how you would like to use LinkedIn. Connecting via the pro version on LinkedIn can open doors not readily available on other platforms.
Twitter is a great way to engage live with a large number of potential clients and influencers. Here you can inform, offer live customer support, provide brand awareness while also showing a more casual side of your business and brand.
This is a social platform in which the users are more accepting to a larger number of updates and interaction per day compared to Facebook, Google+ and LinkedIn.
One should not overlook the potential to reach your target market on Twitter just because the demographics are different than say….LinkedIn. Your influencers just may be paying attention and can share you with those decision makers not already on Twitter or using it daily.
The key to the infographic below is not only to consider your target market, but how can you use each of the social platforms to accomplish a variety of your business needs.
It is important to understand how each of the social tools can fit into your business’ overall plan. One for connecting, two for branding and maybe two for customer service may be one of your scenarios for social connecting.
The data, which is great information, can only provide you a glimpse into what you would like to consider….it is up to your business to understand how these numbers also fit into your overall plan.
Just remember, the data is great to help YOU and YOUR business determine how you would like to view and use the different social tools. Make sure to also compare the information to how you want to use the tools and maybe even learn what you were not aware of before when starting a new campaign.
Courtesy: Online MBA Resource