Realtors® aren’t any different than businesses in needing an online presence for their real estate venture. As a matter of fact, in many ways they need to be accessible on the internet more compared to others since the demand on an agent’s time can be tedious answering calls, attending showings, open houses, writing up proposals while also trying to meet the limited prime-time or weekend evening schedules of multiple clients at once.
Providing an additional means for potential clients to learn more about you as an agent and whether they feel you would be a good fit for them, can help you market your skills while also working with your established clients during peak hours.
Real estate agents benefit more when they have their own domain-named website that they have 100% control of as well as a separate entity from any broker agency website. This provides the agent flexibility if they should move or switch firms as well as how they would like to brand their own services and style. Typical broker agent websites are cookie-cutter templates that not only look like all the other agents, but they do not provide that special connection to potential clients with their stoic-informational-only setup.
Potential clients want to learn more about the Realtors® in their area often times before ever contacting the agent. They want to be able to sit at their kitchen table in the morning drinking their coffee and looking for an agent or on the go in their car using their smartphone. Making sure that you and your presence is easily accessible through a mobile ready or responsive website also adds to your value, allowing clients to visit you all hours of the day or night, before ever picking up the phone to call you.
Many agents get concerned that they will not be able to maintain and keep up with the demands needed for a website like blogging. Although blogging is a very useful tool to demonstrate ones expertise, improve search engine optimization (SEO) and share important information, it should never be the sole reason to not have a website.
Here are some helpful Do’s and Don’ts to take into consideration for having a real estate website:
The most important element needed in a custom real estate’s website is you and your brand. If you do not have website at all, you are not able to distinguish yourself from other agents. Your chances of receiving that initial phone call is drastically reduced. Your competition likely has a website up, providing not only information about who they are, but also the wonderful experiences their clients have when working with them. They have a better chance of closing a contract with a client by demonstrating how great of an agent they are through a website that portrays their personality and style. You don’t want to miss out on that same opportunity by not having your own website dedicated to your image and brand.