Real Estate Websites 101 The Do’s and Don’ts

Website 101 For Real Estate Agents

Realtors® aren’t any different than businesses in needing an online presence for their real estate venture. As a matter of fact, in many ways they need to be accessible on the internet more compared to others since the demand on an agent’s time can be tedious answering calls, attending showings, open houses, writing up proposals while also trying to meet the limited prime-time or weekend evening schedules of multiple clients at once.

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Providing an additional means for potential clients to learn more about you as an agent and whether they feel you would be a good fit for them, can help you market your skills while also working with your established clients during peak hours.

Real estate agents benefit more when they have their own domain-named website that they have 100% control of as well as a separate entity from any broker agency website. This provides the agent flexibility if they should move or switch firms as well as how they would like to brand their own services and style. Typical broker agent websites are cookie-cutter templates that not only look like all the other agents, but they do not provide that special connection to potential clients with their stoic-informational-only setup.

Potential clients want to learn more about the Realtors® in their area often times before ever contacting the agent. They want to be able to sit at their kitchen table in the morning drinking their coffee and looking for an agent or on the go in their car using their smartphone. Making sure that you and your presence is easily accessible through a mobile ready or responsive website also adds to your value, allowing clients to visit you all hours of the day or night, before ever picking up the phone to call you.

Many agents get concerned that they will not be able to maintain and keep up with the demands needed for a website like blogging. Although blogging is a very useful tool to demonstrate ones expertise, improve search engine optimization (SEO) and share important information, it should never be the sole reason to not have a website.

Here are some helpful Do’s and Don’ts to take into consideration for having a real estate website:

Do

  • purchase you own domain and hosting account for you own website
  • use a user friendly content management system (CMS) like wordpress.org with a built-in blogging platform
  • provide user friendly menu navigation bar
  • have the website designed around your personality and expertise
  • use high quality images and graphics and simple colors
  • create a compelling and creative tagline, story and message about you and your services
  • include buyer and seller information
  • tell everyone about you and what you specialize in
  • share your rewards, credential and accomplishments
  • connect it with a link, opening into a new window, to your MLS listings
  • connect it with a link, opening into a new window, to your broker agency web page
  • connect it with a link, opening into a new window, to your social media accounts
  • provide your contact information on every page
  • follow your local or state real estate agent regulations
  • provide a convenient appointment setting calendar
  • connect with an IDX program to automatically pull in your listings
  • provide a contact form page for lead generation
  • learn how to update content or post blogs on your website
  • promote your website on all of your marketing collateral

Don’t

  • use a free blogging platform like blogger or wordpress.com
  • post include autoplay video or music
  • get bogged down with too much generic real estate content
  • get carried away with too many bells and whistles, simple is good
  • copy others content
  • allow old listings to stagnate without new updated listings
  • ignore broken links
  • use fancy hard to read or too small of fonts
  • ignore your site, visit it often for potential updates and upgrade needs
  • go overboard with too many social media links or embedded social feeds
  • look like everyone else
  • use too large of images that can slow down your site
  • make your site ALL about you, share how you will help your client
  • forget to provide your contact information
  • fill your site with too many keywords. It’s called keyword stuffing and it can penalize your site
  • be flashy and overly creative with too much industry jargon and irrelevant content

The most important element needed in a custom real estate’s website is you and your brand. If you do not have website at all, you are not able to distinguish yourself from other agents. Your chances of receiving that initial phone call is drastically reduced. Your competition likely has a website up, providing not only information about who they are, but also the wonderful experiences their clients have when working with them. They have a better chance of closing a contract with a client by demonstrating how great of an agent they are through a website that portrays their personality and style. You don’t want to miss out on that same opportunity by not having your own website dedicated to your image and brand.