This may seem a bit harsh, but the truth is, no marketing plan means no direction right out of the gate, and no plans for success. It is impossible to create a website design, develop a marketing funnel or create a social strategy without a plan. Everything you do without plan will leave you running around in circles throwing ideas together for no collective reason. Before you know it, 12 months have rushed by and you have no idea what you just paid for and how it is working for your bottom line.
Whether you have marketing plan in place when you reach out to a designer or you are interested in developing a plan with the marketing agency upon creating your social footprint, you will experience the difference between day and night when you have a plan before you begin your projects. That plan will establish your base, define your starting numbers and provide you with information to compare progress over the next 6-12 months.
Having a marketing plan before you make that leap into your website development or social media marketing means you have a vested interest in the success of your project. You want to know at least quarterly how your website is working for you or if you need to make adjustments to how your social media is bringing traffic to your site. With a plan, you have methods put in place in order to measure and determine the how well your marketing elements are doing.
If you haven’t put that plan together yet or it looks like it may need some updating, not to worry. Your web and social media development team should be experienced in learning and researching what your needs are for marketing and capable of putting together a plan to work off of for the success of your project. You may need to consider extra time in the preliminary planning and an additional monetary investment into putting together a plan, but you will reap the rewards of your dedicated efforts once all elements have been put in place. A well planned strategy will save you money and heartache down the road and give you peace of mind.
Give your website development, social media management and lead generation the proper investment it deserves by taking the time to invest in your marketing plan. Revisit it every 6 months and don’t hesitate to update it once a year to stay up to date with new technology and trends.