In our new age of technology and interactive web, Social Media and the interaction it brings is an extension of your branding strategy. As business owners, we engage within our own physical community doing everyday activities as well as networking face-to-face. Treat your online networking the same way by building social communities using a variety of social media tools which help to brand your business.
The different Social Media tools like Facebook, Twitter, LinkedIn, YouTube are not about direct promoting and pushing your product any more than shopping at your local store calls for you to hand out your business card to every person that passes your cart.
Online interaction is the same as saying “Hello, how are you?”. Create conversational opener as well as building long term relationships with questions and possible advice as you interact more often…just like shopping over and over at the same store.
As small businesses utilize Social Media and the variety of social network platforms they will improve their online branding while building visibility, reputation, influence and eventually referrals. If you use social media consistently, engage within your online community, you will create a stronger brand and grow your business.