If you haven’t noticed yet, there has been another update to Facebook and this is a good one that will appeal to Facebook Advertisers! This is a great targeting feature bound to work best for local businesses wanting more bang for their bucks and keep their pay per clicks closer to home.
Retail stores, local restaurants, small businesses, local non-profits will appreciate the ability to keep their targets within a smaller demographical area and understand they are reaching a more targeted audience. If your business is focussed on the suburban area you can chose those specific zip codes only, or concentrate on income levels based on other zip code sources and expand using Facebook.
Great new feature for advertisers and small businesses! Kudos for this new update!
Allographics & Design specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.