March 19, 2013 11:30am-1:00pm
Central Oklahoma Home Builders Event Center
420 East Britton Road
Oklahoma City, OK
Taking an in depth look at social media and its’ importance in today’s marketing campaigns. This session will tackle some tough topics that businesses and their advertising agencies face when deciding what social media to use and why? Sometimes it just feels like the 800 pound gorilla and you can spin your wheels trying to make marketing headway in a space with no boundaries!
Key Points Covered:
Whether it is positive or negative, Emotional Marketing can set your brand apart from the competition. Give it a tear jerker, an uncomfortable feeling, a smile or laugh. Telling the story in your branding, advertising and marketing that brings out an emotion can be quite memorable.
When building your brand, take a practical look at how your product and services solve problems. Then identify what makes your business different from other brands. Once you have established your basics you will want to develop your brand strategy and include the emotional approach along side of the practical.
Brand loyalty is developed with an understanding of how emotions bring a brand closer to the customer. Warm fuzzy feelings, supporting a cause, making people smile or even anger in support of a high profile issue, allows customers to feel more apart of your brand.
Below are a few examples of how some big names did just that for Super Bowl 2013. What can you learn from these big names in order to find the emotional connection in your brand and customer?
Allographics & Design based in Oklahoma City, Oklahoma, specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.Social Media & Online Marketing Training – Oklahoma
If you are not out on the internet, you are missing out on the 97% of people searching for your local business online!!! And if you are online…how well are you optimizing your website AND social media to make it easier to be found?
The top 4 social media tools used to enhance business online are Facebook, Twitter, LinkedIn and Blogs. This gives credibility to the importance of building your content for search engine optimization as well as using social media to interact and attract with potential customers.
Take a look at the Infographics below to better understand the Online Behavior of Small Businesses and their client market. The numbers will encourage you to take another look at your online efforts, especially understanding that 90% of online searches result in brick and mortar purchases…you may be missing out on that next sale!
Allographics & Design based in Oklahoma City, Oklahoma, specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.