March 19, 2013 11:30am-1:00pm
Central Oklahoma Home Builders Event Center
420 East Britton Road
Oklahoma City, OK
Taking an in depth look at social media and its’ importance in today’s marketing campaigns. This session will tackle some tough topics that businesses and their advertising agencies face when deciding what social media to use and why? Sometimes it just feels like the 800 pound gorilla and you can spin your wheels trying to make marketing headway in a space with no boundaries!
Key Points Covered:
As online marketing and company’s online presence become more and more important, every business should look into getting a social media strategist. Not only will this strategist help bridge the gap between the businesses’ traditional and online goals, but they also understand the world online and know how to showcase your brand to the fullest.
1. Your entire company can benefit from having a Social Media Strategist
Social media is excellent to teach others about every aspect of your business and brand. Whether it’s just marketing for products and services or publicizing job availability, social media can do it all in a multitude of ways. A strategist knows how to get the word out there on the Internet in creative ways as opposed to traditional push marketing. Informing clients and customers about each aspect of your company is one of the biggest benefits of having a social media strategist.
2. They have experience with marketing and working with online media
A social media strategist knows what’s going on within the online community. They know which tools are best for specific jobs and the dos and don’ts of what to do online. They probably have traditional advertising experience and understand the need for nontraditional and traditional marketing and know how to bridge the gap. Since they’ve worked both online and off-line for personal and business reasons, you can count of them to be professional.
3. Social media is always changing
Many social media strategists are in-tune with the infinitely changing online world and range in age and experience, many having grown up with the online world. You can count on them to know new and upcoming online platforms and how to use them creatively while understanding the pulse of the social community. Not only do strategists find the opportunity in online marketing exciting, they’re always looking to see what’s next and how to incorporate your business into the new trends.
4. It lets your brand have a consistent voice
By having a central person or people in charge of your online presence, you can be sure that what they’re doing and how your brand is being portrayed is consistent. They know what’s going on online and within the company and since social media is their priority, they will be spending ample amount of time working to keep your online marketing consistent with your brand as a whole.
Just imagine you are away from your Facebook account for a few days, then you log in to discover your daily activities with your friends have been tagged onto your Timeline without your knowledge.
This is not an uncommon activity as we all love to share our where abouts with our friends, but what if it’s not from someone you know or you weren’t even where the tag states you were?
With the new Facebook Facedeals App, this gets even more concerning and you may lose control of what you want to be tagged in on your Timeline. Don’t despair, with a simple adjustment to your settings you can put the control back into your own hands.
Congratulations, you will have gained more knowledge about your Facebook’s accounts setting. While you are in Privacy area, take the time to navigate and learn more about the complexity the Privacy settings section of your account. The more you keep up with changes and understand the ins and out, the more prepared you will be for the next Facebook change.
Allographics & Design based in Oklahoma City, Oklahoma, specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.