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Drip Marketing Campaigns

If you are doing a soft opening or drip marketing for an event, like a store opening or book launch, it's important to follow through with not only the event/product but also a campaign that contains a series of tactics. Be sure to integrate different tools and marketing platforms to support the campaign. Continue reading

Google Mobile Friendly Label

In November of 2014, Google announced that it was rolling out a new system to recognize and eventually label website's as "Mobile Friendly" for search results. If your website is not mobile ready, then Google will penalize your site listing by lowering it in the search results. This could be disastrous to companies that have relied on prime rankings in the past, but have not updated their website with either a responsive or mobile design. Continue reading
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