”Should I do my own social media or outsource it?”
We hear this question all the time! I am a huge proponent of in-house social media management, but I also understand how time consuming both online marketing and social media can be for businesses with a small or non-existent marketing department.
Even a small business with one to two workers can dedicate a full 40 hours a week to the online marketing department if they really wanted to. As a quick answer, yes, it is best for businesses to handle their social media in-house. But not every business is setup to take advantage of the fast pace online world and eventually needs some assistance, even if only for consulting and strategy planning.
This is why it is important to build out your business online marketing strategy plan in advance to learn where you may need additional resources to support your social media. Often times you may discover that you need a monthly strategist to help you plan and build out your content, or maybe a social media manager and content developer that implements your strategy each month after you develop the content. It could be that your social media needs visual social media marketing materials to support your other content. The needs and options can vary and there isn’t a one-size-fits all setup for every business situation.
The best social media business plan works best with a team effort, not just one person managing the process. A team can consist of the client, a social media or online marketing strategist, marketing technologist, social media manager, a social media content developer and a visual social marketer. All five responsibilities can be held be five different people, or one person can take on multiple roles in combination of working and consulting monthly with the client in-house, contracted or a combination of all five.
When you work your social media management as a team effort, your goal is to make sure whomever you work with, understands your goals, your voice, the technology, strategy planning and marketing creativity. This is when it is quite beneficial to bring in an outside resource to compliment your social media so you stay on top of the latest by the experts.
Below are descriptions of the above five Social Media Management Roles you may consider for your business:
Whether it is positive or negative, Emotional Marketing can set your brand apart from the competition. Give it a tear jerker, an uncomfortable feeling, a smile or laugh. Telling the story in your branding, advertising and marketing that brings out an emotion can be quite memorable.
When building your brand, take a practical look at how your product and services solve problems. Then identify what makes your business different from other brands. Once you have established your basics you will want to develop your brand strategy and include the emotional approach along side of the practical.
Brand loyalty is developed with an understanding of how emotions bring a brand closer to the customer. Warm fuzzy feelings, supporting a cause, making people smile or even anger in support of a high profile issue, allows customers to feel more apart of your brand.
Below are a few examples of how some big names did just that for Super Bowl 2013. What can you learn from these big names in order to find the emotional connection in your brand and customer?
Allographics & Design based in Oklahoma City, Oklahoma, specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.Social Media & Online Marketing Training – Oklahoma
Date: February 21, 2013
Time: 9:00 am – 11:00 am
Venue: Remington Park - Track North Banquet Hall
One Remington Place, Oklahoma City OK 73111
Seating Limited: 100 Maximum, First Come First Serve
Venue Sponsor: Remington Park
Donating Sponsor: Crown Plaza OKC
Cost: FREE to the business community, but seats are limited and on a first come first serve basis so you must be registered to attend.
Who Should Attend: Business Owners, CEOs, Marketing Personnel, PR Personnel, Staff Personnel, Customer Service Reps, Personal Brands, Speakers, Musicians, Boutique Owners and any company wanting to improve their social presence online.
SPEAKERS & TOPICS
Make your 2013 count by attending the Social Symposium and learn 4 Game Changing Social Branding Dynamics for your business! 90 minutes of best practices presented by local business owners on how to change your thinking in using social media as part of your overall marketing. We will follow up with the opportunity to meet other business professionals like yourself in our open networking session. Our speaker lineup will accelerate your new year with practical tactics direct from the business owners themselves on how you can leverage a variety of tools.
Angela Allmond – Program Facilitator
Owner Allographics & Design
Angela is Owner/Design Strategist of Allographics & Design specializing in web and social media branding for small businesses and personal brands. With an Architectural Design degree from OSU, she contributes her skills to her intense architectural design training and years of working projects from an early age. Angela is a community leader, speaker and trainer, teaming with Focus to conduct networking events, seminars, and workshops. She is an active member and Communications Director/President Elect for the Central Oklahoma – National Association of Women Business Owners – NAWBO.
Avery Oden - Facebook & Twitter
Remington Park Social Media Coordinator
Avery graduated in 2011 with a degree in Philosophy from OSU. During his time in college, he worked to land a number of internships between semesters working under some of Oklahoma City’s most innovative companies including the Plaza District, Downtown Oklahoma City Inc., and Jones PR. His specialty in social media revolves around a passion for effective writing, photography, and strategy – making him a promising young professional in Oklahoma City’s fast-growing Social Media scene. In his free time, Avery enjoys playing piano, brewing craft beer, and traveling.
Aprille Franks-Hunt – YouTube & Video Marketing
CEO/President Women ReCharged
Aprille Franks-Hunt is an author, speaker, life & business advisor, as well as a multi-faceted business professional, who walked away from a successful career to pursue her passion of inspiring women to be more successful personally and professionally. Aprille is the Creator/CEO of Women Recharged, a powerful community designed to spread the global message of transformation through Aprille’s compelling LIVE, LEARN, and THRIVE mantra. She’s Co-Hosted All About You 35+ times, a show dedicated to empowering, entertaining and informing women and has been featured in several print publications such as Good Housekeeping, Ebony, CNNMoney.com and various radio outlets.
Kellye Kamp – Mobile Marketing & Apps
Serial Entrepreneur: Renovate Kate, Dallas to Your Door and Fresh Surfaces
As a serial entrepreneur, Kellye will show you how to use your smart phone, tablet and other technologies on the Cloud to help run your business no matter where you are. She has successfully implemented the “Four-Hour Work Week” concepts into her business through technology so that she can do more with less and take back control of her time.
Patrick Allmond - Email Marketing & Lead Nurturing
Owner/CEO Focus Consulting, Inc. Online Marketing Solutions
Veteran business owner Patrick Allmond (Fox TV, KFOR, NEWS 9 and KSBI TV Contributor) is called upon frequently to share his insights on business, motivation (and lack thereof), social media and online marketing topics at national conferences. Whether you are a company struggling with how to make sense of the rapid pace of online marketing or a conference planner who is in need of someone to come in and teach your attendees about the wonderful world of social and new media, Patrick has a topic that will leave your audience educated, amused and refreshed.