March 19, 2013 11:30am-1:00pm
Central Oklahoma Home Builders Event Center
420 East Britton Road
Oklahoma City, OK
Taking an in depth look at social media and its’ importance in today’s marketing campaigns. This session will tackle some tough topics that businesses and their advertising agencies face when deciding what social media to use and why? Sometimes it just feels like the 800 pound gorilla and you can spin your wheels trying to make marketing headway in a space with no boundaries!
Key Points Covered:
As online marketing and company’s online presence become more and more important, every business should look into getting a social media strategist. Not only will this strategist help bridge the gap between the businesses’ traditional and online goals, but they also understand the world online and know how to showcase your brand to the fullest.
1. Your entire company can benefit from having a Social Media Strategist
Social media is excellent to teach others about every aspect of your business and brand. Whether it’s just marketing for products and services or publicizing job availability, social media can do it all in a multitude of ways. A strategist knows how to get the word out there on the Internet in creative ways as opposed to traditional push marketing. Informing clients and customers about each aspect of your company is one of the biggest benefits of having a social media strategist.
2. They have experience with marketing and working with online media
A social media strategist knows what’s going on within the online community. They know which tools are best for specific jobs and the dos and don’ts of what to do online. They probably have traditional advertising experience and understand the need for nontraditional and traditional marketing and know how to bridge the gap. Since they’ve worked both online and off-line for personal and business reasons, you can count of them to be professional.
3. Social media is always changing
Many social media strategists are in-tune with the infinitely changing online world and range in age and experience, many having grown up with the online world. You can count on them to know new and upcoming online platforms and how to use them creatively while understanding the pulse of the social community. Not only do strategists find the opportunity in online marketing exciting, they’re always looking to see what’s next and how to incorporate your business into the new trends.
4. It lets your brand have a consistent voice
By having a central person or people in charge of your online presence, you can be sure that what they’re doing and how your brand is being portrayed is consistent. They know what’s going on online and within the company and since social media is their priority, they will be spending ample amount of time working to keep your online marketing consistent with your brand as a whole.
Date: February 21, 2013
Time: 9:00 am – 11:00 am
Venue: Remington Park - Track North Banquet Hall
One Remington Place, Oklahoma City OK 73111
Seating Limited: 100 Maximum, First Come First Serve
Venue Sponsor: Remington Park
Donating Sponsor: Crown Plaza OKC
Cost: FREE to the business community, but seats are limited and on a first come first serve basis so you must be registered to attend.
Who Should Attend: Business Owners, CEOs, Marketing Personnel, PR Personnel, Staff Personnel, Customer Service Reps, Personal Brands, Speakers, Musicians, Boutique Owners and any company wanting to improve their social presence online.
SPEAKERS & TOPICS
Make your 2013 count by attending the Social Symposium and learn 4 Game Changing Social Branding Dynamics for your business! 90 minutes of best practices presented by local business owners on how to change your thinking in using social media as part of your overall marketing. We will follow up with the opportunity to meet other business professionals like yourself in our open networking session. Our speaker lineup will accelerate your new year with practical tactics direct from the business owners themselves on how you can leverage a variety of tools.
Angela Allmond – Program Facilitator
Owner Allographics & Design
Angela is Owner/Design Strategist of Allographics & Design specializing in web and social media branding for small businesses and personal brands. With an Architectural Design degree from OSU, she contributes her skills to her intense architectural design training and years of working projects from an early age. Angela is a community leader, speaker and trainer, teaming with Focus to conduct networking events, seminars, and workshops. She is an active member and Communications Director/President Elect for the Central Oklahoma – National Association of Women Business Owners – NAWBO.
Avery Oden - Facebook & Twitter
Remington Park Social Media Coordinator
Avery graduated in 2011 with a degree in Philosophy from OSU. During his time in college, he worked to land a number of internships between semesters working under some of Oklahoma City’s most innovative companies including the Plaza District, Downtown Oklahoma City Inc., and Jones PR. His specialty in social media revolves around a passion for effective writing, photography, and strategy – making him a promising young professional in Oklahoma City’s fast-growing Social Media scene. In his free time, Avery enjoys playing piano, brewing craft beer, and traveling.
Aprille Franks-Hunt – YouTube & Video Marketing
CEO/President Women ReCharged
Aprille Franks-Hunt is an author, speaker, life & business advisor, as well as a multi-faceted business professional, who walked away from a successful career to pursue her passion of inspiring women to be more successful personally and professionally. Aprille is the Creator/CEO of Women Recharged, a powerful community designed to spread the global message of transformation through Aprille’s compelling LIVE, LEARN, and THRIVE mantra. She’s Co-Hosted All About You 35+ times, a show dedicated to empowering, entertaining and informing women and has been featured in several print publications such as Good Housekeeping, Ebony, CNNMoney.com and various radio outlets.
Kellye Kamp – Mobile Marketing & Apps
Serial Entrepreneur: Renovate Kate, Dallas to Your Door and Fresh Surfaces
As a serial entrepreneur, Kellye will show you how to use your smart phone, tablet and other technologies on the Cloud to help run your business no matter where you are. She has successfully implemented the “Four-Hour Work Week” concepts into her business through technology so that she can do more with less and take back control of her time.
Patrick Allmond - Email Marketing & Lead Nurturing
Owner/CEO Focus Consulting, Inc. Online Marketing Solutions
Veteran business owner Patrick Allmond (Fox TV, KFOR, NEWS 9 and KSBI TV Contributor) is called upon frequently to share his insights on business, motivation (and lack thereof), social media and online marketing topics at national conferences. Whether you are a company struggling with how to make sense of the rapid pace of online marketing or a conference planner who is in need of someone to come in and teach your attendees about the wonderful world of social and new media, Patrick has a topic that will leave your audience educated, amused and refreshed.