Business Card Design Tip #1
Business Card Design Tip #1
Typography
Limit your font styles to no more than 2. This will simplify the design for easier reading. Also, don’t mix up different font sizes in your design and make sure your contact information; especially your email address is large enough to easily read.
If you do not pay attention to your card’s typography design, you may learn that your potential clients are filing your cards into the circular filing receptacle out of frustration. There may be too much text, too small of print or it’s chaotic and cluttered. When it comes to your business card design, simple is always best!
Unlocking the Secrets to Social Media – OK Media Network
UNLOCKING THE SECRETS TO SOCIAL MEDIA!
March 19, 2013 11:30am-1:00pm
Central Oklahoma Home Builders Event Center
420 East Britton Road
Oklahoma City, OK
Taking an in depth look at social media and its’ importance in today’s marketing campaigns. This session will tackle some tough topics that businesses and their advertising agencies face when deciding what social media to use and why? Sometimes it just feels like the 800 pound gorilla and you can spin your wheels trying to make marketing headway in a space with no boundaries!
Key Points Covered:
- Deciding to get into the game – integrating social media into your current marketing plan.
- Maneuvering through all the choices – Deciding which sites are most useful for your marketing success!
- How do you know what will work best for your business and your marketing goals?
- Edge Rank –What is it? How can it help you improve your reach? Can you manipulate it?
- How to use visual communication to better engage your customers.
- Some visual looks can be combined to better your consistency and reach. Yet other times one visual look is bad for business when used across all social sites. How do you know the difference?
- The secret sauce: Insider tips for the best visual presentation and maximum proven results for:
Brand Alignment
A Consistent Brand – Brand Alignment and TouchPoints
Can you relate to any of the following statements?
- My print materials are inconsistent.
- I know social media is a good idea, but I have no idea where to start.
- I have ALL these ideas, but no clue how to put them all together.
- Yikes…my reach has fallen off the radar…no one is paying attention to me!
- I need branding advice!
If you heard yourself say any of the above statements, sounds like it’s time to sift through your existing branding to determine exactly what’s working and what needs a makeover. Instead of endless searching and going around in circles, it’s time to find the heart and soul of your brand and get things aligned by analyzing your Brand Touchpoints. Your brand should be consistent from the beginning of the purchase process through post-purchase. As you develop your brand or do a brand analysis keep in mind these 3 basic steps of customer contact so you have a message that speaks the same from beginning to end.
All elements of the process, Pre-Purchase, Purchase and Post-Purchase are based off the customer experience. It’s time to become the consumer and look at your brand from the outside and understand what the buyer is seeing. This will help with both understanding if your brand message is clear AND if you are applying it across the board at all steps of the process. It would not hurt to also gather a “team” of unbiased people (friends, previous customers, other business owners) to also look over your materials for consistency and report back on their discoveries and experience.
Pull out the paper and pencil and start listing your current brand touchpoints and where they fall in the 3 steps below. Analyze whether or not your message is clear at all three steps of the process and if it is consistent. Are you missing elements that could be added for better branding? Do you need a redo and all your materials need an update? Maybe you are discovering that you put more effort into one of the purchase steps and not enough in the other. The key like so many things in life, is balance and clarity.
Allographics & Design based in Oklahoma City, Oklahoma, specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.Social Media & Online Marketing Training – Oklahoma
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