Business Card Design Tip #1
Limit your font styles to no more than 2. This will simplify the design for easier reading. Also, don’t mix up different font sizes in your design and make sure your contact information; especially your email address is large enough to easily read.
If you do not pay attention to your card’s typography design, you may learn that your potential clients are filing your cards into the circular filing receptacle out of frustration. There may be too much text, too small of print or it’s chaotic and cluttered. When it comes to your business card design, simple is always best!
March 19, 2013 11:30am-1:00pm
Central Oklahoma Home Builders Event Center
420 East Britton Road
Oklahoma City, OK
Taking an in depth look at social media and its’ importance in today’s marketing campaigns. This session will tackle some tough topics that businesses and their advertising agencies face when deciding what social media to use and why? Sometimes it just feels like the 800 pound gorilla and you can spin your wheels trying to make marketing headway in a space with no boundaries!
Key Points Covered:
Can you relate to any of the following statements?
If you heard yourself say any of the above statements, sounds like it’s time to sift through your existing branding to determine exactly what’s working and what needs a makeover. Instead of endless searching and going around in circles, it’s time to find the heart and soul of your brand and get things aligned by analyzing your Brand Touchpoints. Your brand should be consistent from the beginning of the purchase process through post-purchase. As you develop your brand or do a brand analysis keep in mind these 3 basic steps of customer contact so you have a message that speaks the same from beginning to end.
All elements of the process, Pre-Purchase, Purchase and Post-Purchase are based off the customer experience. It’s time to become the consumer and look at your brand from the outside and understand what the buyer is seeing. This will help with both understanding if your brand message is clear AND if you are applying it across the board at all steps of the process. It would not hurt to also gather a “team” of unbiased people (friends, previous customers, other business owners) to also look over your materials for consistency and report back on their discoveries and experience.
Pull out the paper and pencil and start listing your current brand touchpoints and where they fall in the 3 steps below. Analyze whether or not your message is clear at all three steps of the process and if it is consistent. Are you missing elements that could be added for better branding? Do you need a redo and all your materials need an update? Maybe you are discovering that you put more effort into one of the purchase steps and not enough in the other. The key like so many things in life, is balance and clarity.