Building Your Brand, Building Your Business: Strategies

Part 2 Strategies

When beginning to create your Visual Branding Plan it is important to have your Business and Marketing strategies in place. Without your business and marketing strategies in place, you can spend more money and time in the long run as you end up redoing a logo, changing a trade name, creating an ineffective website or even market to the wrong audience if you do not have a clear understanding of your strategies.

Once you have completed your Business and Marketing strategies I recommend following up with a Marketing Professional to establish your game plan for how to market your brand. It is very important to determine your audience and where your market is located and then how you will create the Visual Elements of Branding. It is at this stage that you will want to consult with a Web, Graphic and Social Media Designer.