It’s an overwhelming online world out there, isn’t it? We take the good with the bad…we love information, new advancements, new technology….but we hate all the information, new advancements and new technology, right? Why is that? It’s because with so much noise out there, it’s difficult to decipher what we need specifically for our own [...]
The WES Mission: To bring women together to educate, mentor and encourage each other to develop their leadership, self confidence, self-esteem, and professionalism. This educational format delivers dynamic keynotes, insightful panels, dedicated Q & A and breakout sessions designed to work on your skills, goals, brand and pitch, plus, plenty of break time for networking [...]
ZIP Code Targeting BABY! If you haven’t noticed yet, there has been another update to Facebook and this is a good one that will appeal to Facebook Advertisers! This is a great targeting feature bound to work best for local businesses wanting more bang for their bucks and keep their pay per clicks closer to [...]
As a designer, I do not design nor make your business’ brand. All I can do is take ideas, emotions, and concepts and transfer them into a visual representation of your brand idea. The rest is up to both you and your market. Branding is a process dependent on the emotion an audience gains from [...]
First, you may be asking what is Social Branding to begin with? Simply, it is the process and action a business or person takes to bring awareness to their brand using many online and social networking tools along with face to face networking. Often times this involves combining (Guerrilla Marketing) your website, blog, community forums, social networking [...]
You Are Not Using Facebook’s Paid Campaigning Platform Ad campaigns are not for everyone, but there is a time and place for using pay per click/impressions to grow your fanbase, promote your service or product or a special event. In so many ways, Facebook’s advertising system is stronger than Google’s in that Facebook can [...]
Not Measuring If you want to know how well you are reaching your audience, you have to look at the analytics like Facebook’s own Insights. Keep track of your statistics weekly/monthly. When you have a clearer picture of what your numbers reveal, you can make some changes in your updates, activities and even how you [...]
Composition The way in which the components of a design are visually combined and arranged. Composition takes into account placement, grouping, alignment, visual flow and the divisions of space within a layout. Components The visual elements used within a design. Photos, illustrations, icon, typography, linework, decoration, borders, and backgrounds are all components. Concept Abstract elements of [...]
You Are Not Customizing Your Presence How do you get your Fan Page to stand out from the other generic white and blue Fan Pages? Facebook provides users with a variety of tools to help brand and market your Fan Page for a stronger look and unique appearance. A custom Landing/Welcome Page can help you [...]
Not Being There and Not Responding If your Fan Page is only posting and not engaging back, don’t expect your Fans to return. You have to be there to help generate the onversations. If too much time goes by to respond to comments and questions, you may lose out on the opportunity to build another [...]
