Many of us that work building strategies for personal brands and small businesses, take for granted our intuitive understanding of balance. Our clients turn to us to create a clearer pathway to their marketing success, knowing that our expertise can visualize the larger picture as they are trying to juggle all the tiny chaotic parts as well as personal lives.
Strategists build plans while highlighting the best options for their clients, then recognize how and when to provide guidance if they stray from the established pathway or need encouragement to fulfil each phase. Applying guidance with clear objectives is key here. Guidance does not equate to pushing and bullying “motivation” nor trying to make a client do it the strategist’s way only or else attitude. Not every personal brand carries the same life dynamics as another, so why should your personal brand be squeezed into a cookie cutter mold of someone’s else’s definition of brand success without consideration of your life’s goals too?
Strategies are dynamic and ever changing. A one size fits all approach is detrimental to the marketing success, especially with the numerous online and social technologies available today. A personal brand or business’ success cannot concentrate only on the business vision, but must take life goals into consideration for true success. When a strategy includes the client’s personal goals, a specific plan can be designed that allows the client to be happier with decisions so they look forward to working the business and have a better chance staying on the pathway.
Michael Hyatt wrote a post recently on “How to Lead a More Balanced Life“, and I could not help but visualize how this also applies to the clients we work with as we build their online and social strategies….an area of marketing full of so many unknowns, advanced technical learning curves and time management issues. The key points of Glance at the Past, Work in the Present, and Focus on the Future are so important to one’s life AND a personal brand’s goals, I wanted to show how they apply to your strategy plan too.
So how can we apply the 3 life balance key points Hyatt shares with us for your marketing strategy?
When you are seeking out a partner to work with or collaborate with for your personal brand and business’ web and social strategy, look for a strategist that not only understand how to build a plan for your business’ success, but understands the importance on how to juggle the plan with your life’s goals. Your strategy should include goals with the option to consider important life factors of interest and the understanding that life and business must be balanced for true success.Again, I want to credit Michael Hyatt for his “How to Lead a More Balanced Life” article as I borrowed his points to highlight key factors that help keep you on target with your strategy.