How can you avoid the Account Suspended notice? We have all seen this….the personal Facebook profile account where a person uses their first or last name combined with their business name in some “creative” smashed-hyphenated attempt to avoid setting up a dedicated Business Fan Page and then poof…it’s gone! These companies thought this was the right way to setup thier accounts or they received poor consulting advice thinking that personal accounts allow you to make friend requests and Business Pages do not.
Some of the rules have changed with the New Timeline and some are still in effect. Often times these companies are not aware of Facebook’s rules on setting up accounts, or their Terms of Service (TOS), but the manager or consulting firm should have been aware of the rules.
I would also guess they are unfamiliar with the history of Facebook closing down accounts or putting restrictions on posting activity let alone Facebook’s limited customer service that makes it difficult for you to work out problems or learn why your account has been suspended. If those same companies realized the difficulty and headache in defending their actions against Facebook when violating any of their terms, they may think twice about violating any of the rules in order to keep their presence on the #1 social networking site.
Just imagine if you have been following the personal/business page rule but are still not aware of other potential violation risks? You have nurtured your fan following, built great content week after week only to learn that Facebook has removed it due to just one simple little thing…..violation of terms in running a contest. “A contest, I didn’t run a contest” or wait, “My Social Media Manager set something up on my account and now my Business page has been removed because of too many “likes” in running a contest” Yes, per Facebook’s terms, this is becoming more and more common as facebook cracks down on violators.
Your business cannot afford the account suspended setback nor do you want the migraine associated with the dead end responses after trying to re-activate an account. You as the owner of all accounts must also be aware of the rules, don’t leave this up to only people that may be administering your account. You need to know if your Personal Profile or Business Page may be in violation over very simple issues that you have more control over than you think…long before you get that closed notification.
Using a Facebook Profile as a Business Page
Requiring Facebook Interaction to Run a Contest
Promotional Cover Page
One last thing to keep in mind if you think you can just open a new account. You will not be able to reuse the email account associated with the closed account. Facebook also has the ability to associate your IP address with your email and closed account. If you try to open a new one using the same information and from the same IP address, they are capable of monitoring this activity and shutting down the account again.
As mentioned before…I see these violations daily as I consult with businesses. If you are aware of these simple rules that may put your account in jeopardy, you also have the needed knowledge to make wise choices in who you put in charge of your social media management and marketing. Ask the company setting up your account if they know and understand Facebook’s Terms of Service and how they will handle promotions, contests, branding and posts. Ask for references to accounts they manage along with case studies so you can learn how they setup campaigns and strategies. Talk with people that may be aware of accounts they manage and how they setup their marketing campaigns.
If the company managing your Facebook account is violating these terms on their own accounts, other business’ accounts or currently yours, you may want to ask what else may they be violating and putting you at risk for. If the company is not interested in learning and following the rules ultimately it is you that will pay the price. Just a little bit of knowledge can help you avoid a ticking time bomb of loosing all you have worked hard for in building that Fan base so one day when you log in, you do not read “Account Suspended”!
Allographics & Design based in Oklahoma City, Oklahoma, specializes in web, graphic and social media design and consulting. If you would like to learn how we can strengthen your online branding and marketing or to book a workshop to better understand the major social media tools available for your business, contact us for more information.