Logo designing is about simplicity, yet paying attention to detials. It is easy to get swept up in a fancy design with “bells” and “whistles” especially when we think of all the fun graphic effects that can be applied to online graphics. However, the base design must still work for print first and foremost, and so that is where we start.
One of the first things you want to question your designer on is do they design using vector and what type of files will you recieve for the finished product? Vector format may not be a term you are familiar with, but it is important that your logo be created in this raw format and used for the base of jpg and png files, so ask your designer. A vector graphic maintains resolution and resizing capabilities versus image graphics many see online.
There is no need to go crazy with a bunch of fancy type. Stick with no more than two complmentary font styles for your logo. Keeping the eye uncluttered with simple lines will give a stronger brand message than a chaotic look.
Test out your logo in black and white to see how it stands out. Since simplicity is best for logo design work, you want your logo to hold it’s own when all the color has bee stripped away. I actaully work my logos in black and white before applying color. This way I can see the design and not let my feelings for the design become distracted by color.
When your logo is created in vector format, you can test the size to make sure it is readable in a variety of sizes. You want that logo to look good both for large billboard sizes as well as a tiny icon used in print or online.
Like many designs, a fresh new look can help you see subtle elements missed when seeing the design from the same position. You want to look for balance, and sometime, you do not notice this unless you move the logo into a new position, like upside-down.